During my time at Amplified Robot, I was tasked with making a demo application to find out the pros and cons of using Apples AR Kit in Unity. The main goal was to find out if we could offer Apples AR kit to future clients that wanted AR Projects. One of the advantages that we found was that as it is an Apple API, people were going to be using it, and developing with it. However, the lack of image tracking with the AR Kit compared to the likes of Vuforia and EasyAR could be an issue when wanting information to show up when looking at certain features or assets.